Haven't looked at SCI closely, but was researching the industry for a startup idea. Figured you might find my notes helpful.
Industry overview:
- large, 2.6M die each year (US)
- total size: 18.75B annual revenue
- fragmented, largest player (SCI) controls 16% revenue market share; other large consolidators (carriage, stonemor, North Star & arbor) have 5% share; 79% independents
- total funeral homes in US: 28000; 24k are individually owned
- other big player (adjacent): walmart - sells caskets online
- average funeral cost: $7500 - $9000
Challenges:
- absolutely no price transparency
- very expensive
- availability can be an issue
- funeral home directors are difficult to work with (not open to technology / competition)
Trends:
- big trend towards cremation; tougher for cemeteries
- focus on celebration of life and service
- meeting needs of ethnic and religious preferences
- companies focusing on "pre-needs"
Opportunities start ups are seeking:
- Price comparison / transparency; e.g., parting.com looked up nomispublications.com (yellow pages) to identify funeral homes & paid Indian call center $3/hr to call them to source info on prices/services. Built database of 15k funeral homes, but only 150 are verified/premium paying customers
- pre-needs/afterlife needs: setting up your will (willing.com), what to do with your social media accounts/digital presence
- celebration of life: foundation partners group is selling experiences using multi-sensory experience rooms e.g. Using audio/video/scent of newly mowed grass, you could salute the life of a golfing fanatic