I’ve previously said that if Apple made a big dumb acquisition like Tesla, I would sell.
This isn’t an acquisition, and isn’t as big. But it makes me consider the situation:
Reasons to hold:
Large user base that has no reason or inclination to switch platforms from iOS/OS X;
Cheap by TTM earnings;
History of corporate decisions still generally good in retrospect, even in the post-SJ era.
Reasons to sell:
Revenues are declining.
Gross margin is declining.
The steady state of Apple’s earnings is unpredictable. The average age of a car on the road in the US is 10-11 years (IIRC), and cars both do get a lot better every year AND have HUGE wear and tear. What’s to say that the replacement cycle for phones couldn’t go to 5 years?
This investment could be the start of less discipline in spending. Increased R&D expenses could mean Apple has already lost discipline and focus.