Okay, I dug out the source of the $19m projections for year #2:
On March 18th, 2020, Sanjeev posted to this thread about closing a contract two weeks prior to onboard 1.1m members immediately:
"About two weeks ago, we closed a contract with People Corp, which planned on onboarding their 1.1M insurance members over the next three years…in the last 24 hours, they’ve said that they want to onboard all 1.1M members immediately."
The capital raise document was essentially forecasting about $20 of revenue annually from each of those 1.1m recently contracted members.