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BEBE - bebe stores


Foreign Tuffett

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Yeah, I know the entity in question here doesn't actually own any stores. That was literally the first sentence of my write up in Dec 2017 that started this thread, so we are all on the same page in that regard.

 

OK, so let's just assume 70 stores since that looks like the best number we have. 70 stores spread out 20 countries*....I wonder how inventory and supply chain works?

 

 

 

* From the "LICENSING & WHOLESALE" page

 

 

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What I am getting at is that it's probably quite difficult to manage the inventory and supply chain for a retail business with such an ultra-fragmented store base. Different languages, local markets, customs regimes, etc.

This issue is something that came up when American Apparel went bankrupt a few years ago. It had something like ~200 stores in 20+ countries.

 

Also, I don't think it is about channel stuffing as it is volumes tilting towards off price channels like Burlington and Nordstrom Rack. How much brand equity does the bebe brand have left if $10 bebe-branded flip flops are being sold on Burlington's site, and $17 jumpsuits on Nordstrom Rack's site?

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What I am getting at is that it's probably quite difficult to manage the inventory and supply chain for a retail business with such an ultra-fragmented store base. Different languages, local markets, customs regimes, etc.

This issue is something that came up when American Apparel went bankrupt a few years ago. It had something like ~200 stores in 20+ countries.

 

Also, I don't think it is about channel stuffing as it is volumes tilting towards off price channels like Burlington and Nordstrom Rack. How much brand equity does the bebe brand have left if $10 bebe-branded flip flops are being sold on Burlington's site, and $17 jumpsuits on Nordstrom Rack's site?

 

Hard to know how many licensees operate those international stores and what their economics look like... clearly not awesome if store count went from 82 to 70... Also, not enough disclosure to know the mix of licensing income from int'l stores vs. other licensing deals vs. e-commerce licensing... sort of a black box there

 

I see where you are going with the brand risk, really difficult to know without more disclosure. Makes it difficult to put a multiple on that piece of the business...

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  • 2 months later...

Announced a (reduced) quarterly dividend of $0.06 per share.  Not unexpected considering the current environment.  Brookstone website has substantially improved since that last time I looked at it a few months back - now it's much cleaner, more cohesive, and includes a wider variety of products.

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Q3 results looked pretty good... cash still $8.5m with no debt...

 

Anyone know revenue split between e-commerce / retail? Brookstone has a decent chunk of licensing income from airport stores too which are likely hurting right now... Would love to see them pick up another brand (with heavy e-commerce sales) in current environment...

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  • 5 months later...

Interesting development: https://www.businesswire.com/news/home/20201111005272/en/bebe-stores-inc.-Announces-Acquisition-of-47-Franchise-Locations-from-Franchise-Group-Inc.-for-35-million

 

Franchise Group press release (https://www.franchisegrp.com/news-releases/news-release-details/franchise-group-inc-refranchises-47-buddys-locations-35-million) contains a little more color indicating that the 47 stores being purchased have about $35M in annual revenue and generate $6M of EBITDA, and that bebe also acquired the right to develop an additional 20 Buddy's locations.

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Interesting development: https://www.businesswire.com/news/home/20201111005272/en/bebe-stores-inc.-Announces-Acquisition-of-47-Franchise-Locations-from-Franchise-Group-Inc.-for-35-million

 

Franchise Group press release (https://www.franchisegrp.com/news-releases/news-release-details/franchise-group-inc-refranchises-47-buddys-locations-35-million) contains a little more color indicating that the 47 stores being purchased have about $35M in annual revenue and generate $6M of EBITDA, and that bebe also acquired the right to develop an additional 20 Buddy's locations.

 

I won't pretend that I follow this anymore, but at first glance not a good deal for BEBE. What does it bring to the table here except for cash? What does Manny Mashouf or anyone else at the company know about operating rent-to-own stores?

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