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Another move closer into content creation, straight from the Netflix playbook...

 

https://www.fastcompany.com/90301291/spotify-in-talks-to-buy-podcasting-giant-gimlet-media

 

Wonder what they will do with that content knowing they own the most valuable music platform real estate? ???

 

Interesting that the company also produces video

 

I think a separate podcasting app probably makes the most sense. It's obviously a give / take between keeping the existing music platform as-is and being able to integrate / push a higher margin product. I'm sure they could set it up where you "swap" into the Spotify Podcasts app from the music app, similar to how the Facebook app will automatically open messenger.

 

 

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Q4 highlights:

 

- OI, NI, FCF all simultaneously positive for 1st time in company history

- Total MAUs up 29% YoY

- Premium subscribers up 36% YoY

- Total revenue up 30% YoY

- Gross margin up to 26.7%

- Net cash flows from operating activities up 58% YoY

- 1.8B euros in cash and short-term investments

 

 

https://s22.q4cdn.com/540910603/files/doc_financials/quarterly/2018/q4/Shareholder-Letter-Q4-2018.pdf

 

 

 

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Q4 highlights:

 

- OI, NI, FCF all simultaneously positive for 1st time in company history

- Total MAUs up 29% YoY

- Premium subscribers up 36% YoY

- Total revenue up 30% YoY

- Gross margin up to 26.7%

- Net cash flows from operating activities up 58% YoY

- 1.8B euros in cash and short-term investments

 

 

https://s22.q4cdn.com/540910603/files/doc_financials/quarterly/2018/q4/Shareholder-Letter-Q4-2018.pdf

 

 

 

 

Also, Ek's post on the Gimlet and Anchor podcast acquisitions is a good read.

Contains interesting insights about user behavior and how Spotify views the overall industry.

 

https://newsroom.spotify.com/2019-02-06/audio-first/

 

 

 

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A great post, as usual.

 

A not-so-crazy-idea now (pure speculating): Spotify buys a meditation-app (or develops its own...).

 

Fits the audio company strategy, fixed-cost structure, lowers churn, increases LTV etc.

 

Anyone seen anything related to reactions of the labels to this new strategy?

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I guess $1M questions are:

 

- How big is the podcast market going forward? Ek said going to 20%+ of Spotify listening. Is that reasonable and achievable?

- What is the probability of Spotify capturing that ??% of total podcasting that would map to 20%+ of Spotify listening?

- Assuming they get to 20%+ of Spotify listening. Is that enough to drive monetization/profits assuming no improvement on music side?

- Assuming they get to 20%+ of Spotify listening, will that improve Spotify's position vs music labels/artists and music side of business overall?

 

Let me throw out a simple silly model: assume current annual revenue $7B, podcasting adding 20% revenue ($1.4B), all that flowing to income/CF at 100% margin, you have $1.4B income/CF at $25B market cap - looks cheapish. Especially since regular revenue may grow double digits itself. The optimistic parts of this model are 20% rev addition and 100% margin though. Assuming 50% margin, the valuation becomes less attractive.

 

With 207M MAUs, it's possibly somewhat realistic to add 20-40M MAUs if they can grab a large podcast slice?

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  • 2 weeks later...

I have a little bit of knowledge here in the podcasting space and can offer a few thoughts.

 

1) For info on the industry check out Edison's Share of Ear report.  They also do podcast specific research as well.  It's very good and used by the industry.  Long story short, podcasting is growing fast, albeit the industry is still small ~$300 million doesn't monetize super well yet, and is a big opportunity for Spotify.

2) What Spotify is really good at is discovery... This is a skill that is much needed with podcasts.  They think one way to do it is to have exclusive content, although one should expect them to have outside content as well. 

3) The unit economics are probably better than music for podcasting since there are less middle men.

4) Strategically, it's a way for them to have an edge over Apple, who is their big competitor.  Additionally, people don't use streaming very much when in the car.  Podcasts are really catching on in the car and if Spotify can leverage that to get more people to use their app in the car - even by a couple percent - that's a huge value to them. 

 

The Stratechery article is great as well. 

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Spotify has launched in India (https://techcrunch.com/2019/02/26/spotify-launches-in-india/).

 

Won't help their ARPU numbers, but in all likelihood will provide a strong boost to their MAU stats judging from the response on Twitter India yesterday.

Anyway I think they're focused on the right thing for now, which is user scale over revenue.

 

Back to Twitter India... people seemed unanimously crazy about the launch news as I saw it develop, and a few were openly dissing Apple, JioSaavn, and Gaana, saying they couldn't wait to delete those accounts.

 

Clearly it's too early to tell what market share Spotify will grab, but I think it's safe to say the early signs look relatively promising.

 

 

 

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Spotify CFO, Barry McCarthy, took part in a fireside chat at the Morgan Stanley Tech, Media, and Telecom Conference on February 26th, 2019.

He discussed their potential total addressable market, India, current/future margin structure, and their relationship with the labels, as well as many other things.

The conversation contains numerous insights around how Spotify views their own business, and also how they see the overall audio industry.

 

https://investors.spotify.com/events/events-calendar/event-details/2019/Morgan-Stanley-TMT-Conference-2019/default.aspx

 

 

 

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  • 2 weeks later...

Spotify is partnering with Hulu to give Premium subscribers a free Hulu ad-supported plan as part of their package.  Interesting idea.  Billing is still through Spotify but now Hulu gets a bump up in subs.

 

It seems like decent idea to pair music with video content in a bundle.

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  • 1 month later...

Freakonomics podcast about Spotify, the music industry with the founder Daniel Ek:

http://freakonomics.com/podcast/spotify/

 

I don’t own this, but I am impressed by the founder. Very much focused on user experience and very down to earth. Listening to the podcast is time well spent if you are interested in SPOT or any other company in this sector.

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  • 4 weeks later...

 

Sold my stake for a small gain a week or two back (after buying in at $119), though I still think management is very good, the product and brand are strong, and this will likely be a worthwhile investment over the next decade.

 

However, in my original analysis I believe I underestimated how competitive the global space would be for the next few years. My guess is it'll take longer than I initially figured for the industry winners and losers to shake out, so for a reasonable while I imagine the returns will be steady rather than turbo charged.

 

Holding Stitch Fix, Facebook, and Uber, together with bucket loads of cash, instead.

 

 

 

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  • 1 month later...

A recent article, presentation and twitter thread on SPOT

 

Investing in the Podcast Ecosystem in 2019 - Andressen Howowitz

https://a16z.com/2019/05/23/podcast-ecosystem-investing-2019/

 

ValueX Vail Presentation - DA Davidson

https://valuexvail.com/presentations/#Spotify-Technology-SA-SPOT

 

Bluegrass Capital highlighting Scuttleblurb's article on SPOT (found this the most insightful)

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