Good primers on E-Commerce

[beerbaron]

HI I'm entertaining the idea of launching a startup that would sell products online and I'm looking for primers on the overall e-commerce business. More specifically I plan on selling products exclusively on .com (more specifically Amazon to begin with). I'm pretty well versed in the brick and mortar merchandising, advertising, portfolio/product management and product development. What I'm lacking is the .com knowhow, more specifically:

 

- Advertising (channels, measuring, tweaking, effective methods, etc...)

- Product launch

- Acquiring consumer feedback, boosting reviews in a cost sensitive fashion (not Amazon vine program)

 

There are a lot of info online but I'd rather not listen on get rich in 10 weeks schemes, I'm looking to build a real sustainable business, not sell crap on e-bay. Does anybody have any books, podcast or lectures to recommend?

 

Thanks

BeerBaron