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Media has been invented to an event on March 9th.

 

Expecting more details on Apple Watch (of course - along with demos of all kinds of cool Healthkit and HomeKit stuff, probably), and with some luck, a new Macbook Air (with retina screen). Less likely, but nice, would be something that people don't expect anymore, like a big refresh of the Apple TV.

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like a big refresh of the Apple TV.

 

60Hz is not good enough for you?

 

 

....

 

Sorry, engineer joke.  8)

 

Ha! I actually hate people who watch movies with their TV extrapolating frames at 120hz (sports mode or whatever). Makes everything look like it was shot on video for a soap opera :D

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I'm happy with what I saw. Stainless pricing is lower than I expected, which could mean it'll sell better at no doubt very good margins compared to the Sport.

 

Until this gets in the hands of reviewers and ships, people will keep doubting it. But I think that once it's out in the wild and people have lived with it for a while, they will probably realize that taking your phone out of your pockets every 5 minutes to quickly glance at a message or look up some info, or carrying your phone around in your pajamas when you're home, isn't all that great, and that'll start to feel like going to boot up your laptop to read your email felt after the iPhone came out.

 

Apple has built its success on making the stuff that you do all day, every day, better. So the concept of notifications and apps on your wrist might not sound impressive at first (certainly not as impressive as the Amazon Fire Phone 4 cameras tracking your eyes to create fake 3D!), but I think it does something helpful and it'll be a successful product and help strengthen the iPhone ecosystem.

 

Also, the new Macbooks are pretty amazing.

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Given the constraints of size, it's hard to imagine another company doing better with a watch.  I'm not sure if wearables is going to be a thing or not, but if the Watch fails, it probably means we are sticking with our phones.  Either way, I like Apple's position right now.

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It looks like a pretty nice laptop but the product positioning versus MacBook Air is very confusing.

 

It is. I'm sure they'll clean that up soon, probably just keeping Macbook and Macbook Pro.

 

But right now they're keeping the old Air because of the lower price point (the new Macbook will migrate down there over time, I think).

 

Do you think they can sell a million "gold" watches worldwide? That's 10bill in revenue right there?

 

They might be able to sell a ton just in China. Buying gold things is very dependent on culture and the social circles you travel in. In Asia, it'll probably do well. And elsewhere, at the country club.

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And the Chinese love their watches. I have not worn a watch for 15 years or more. But many Chinese men have

5 or 6 watches - status symbols that don't have the same meaning in the US. They ought to sell lots of watches in

China. And from what I saw today from Apple - I'll be wearing a watch again.

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that'll start to feel like going to boot up your laptop to read your email felt after the iPhone came out.

 

People read email on a phone?  :o

 

Never did that and never will do.

Unless it's an emergency and I don't have a computer available.

 

Reading email on a phone is like stock-watching every minute: waste of time and counterproductive.

 

And now get off my lawn.  >:( ;D

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People read email on a phone?  :o

 

Increasingly, the phone is people's primary (and often only) computing device.

 

Especially true in the poorer countries where people leapfrogged right over the PC and into mobile computing.

 

I'm writing half of what I write here on an iPad, by the way :)

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that'll start to feel like going to boot up your laptop to read your email felt after the iPhone came out.

 

People read email on a phone?  :o

 

Never did that and never will do.

Unless it's an emergency and I don't have a computer available.

 

Reading email on a phone is like stock-watching every minute: waste of time and counterproductive.

 

And now get off my lawn.  >:( ;D

 

More people than not don't even have an e-mail.  I was just in the Chinese countryside and met lots of people like this. They use WeChat or similar apps, which displace every function of e-mail for them. They are online, but not using the old paradigms of desktops, laptops and e-mail.

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I'm happy with what I saw. Stainless pricing is lower than I expected, which could mean it'll sell better at no doubt very good margins compared to the Sport.

 

Until this gets in the hands of reviewers and ships, people will keep doubting it. But I think that once it's out in the wild and people have lived with it for a while, they will probably realize that taking your phone out of your pockets every 5 minutes to quickly glance at a message or look up some info, or carrying your phone around in your pajamas when you're home, isn't all that great, and that'll start to feel like going to boot up your laptop to read your email felt after the iPhone came out.

 

Apple has built its success on making the stuff that you do all day, every day, better. So the concept of notifications and apps on your wrist might not sound impressive at first (certainly not as impressive as the Amazon Fire Phone 4 cameras tracking your eyes to create fake 3D!), but I think it does something helpful and it'll be a successful product and help strengthen the iPhone ecosystem.

 

Also, the new Macbooks are pretty amazing.

 

The most important innovations of Apple Watch are Force Touch, Taptic Touch and the Digital Crown. If I structured the Watch presentation, I would have focused more on those as a new interaction and communication paradigm, and less on things like photos and notifications.

 

That is my only quibble with the event. It was otherwise extremely strong.

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Apple stores are becoming the new mall anchors:

 

http://www.wsj.com/articles/apple-gets-sweet-deals-from-mall-operators-1426007804

 

Apple draws so many shoppers that its stores single-handedly lift sales by 10% at the malls in which they operate, according to Green Street Advisors, a real-estate research firm. That gives Apple the clout to negotiate extremely low rents for itself relative to its sales, while creating upward pressure on prices paid by mall neighbors who might not benefit from the traffic.

 

In the past, malls typically operated according to a straightforward bargain. Department stores that anchored the ends of the malls either owned their own stores or paid almost nothing aside from fees to maintain common spaces in exchange for drawing much of the traffic, while specialty retailers in the smaller spaces between the anchors typically paid the bulk of a mall’s rent.

 

Apple has upended that model by using its bargaining power to pay no more than 2% of its sales a square foot in rent. That compares with a typical in-line tenant, which pays as much as 15%, according to industry executives.

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Apple stores are becoming the new mall anchors:

 

http://www.wsj.com/articles/apple-gets-sweet-deals-from-mall-operators-1426007804

 

Apple draws so many shoppers that its stores single-handedly lift sales by 10% at the malls in which they operate, according to Green Street Advisors, a real-estate research firm. That gives Apple the clout to negotiate extremely low rents for itself relative to its sales, while creating upward pressure on prices paid by mall neighbors who might not benefit from the traffic.

 

In the past, malls typically operated according to a straightforward bargain. Department stores that anchored the ends of the malls either owned their own stores or paid almost nothing aside from fees to maintain common spaces in exchange for drawing much of the traffic, while specialty retailers in the smaller spaces between the anchors typically paid the bulk of a mall’s rent.

 

Apple has upended that model by using its bargaining power to pay no more than 2% of its sales a square foot in rent. That compares with a typical in-line tenant, which pays as much as 15%, according to industry executives.

 

Apple is the new Sears :P

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