Guest valueInv Posted May 25, 2013 Share Posted May 25, 2013 I can't remember a campaign this good since the 'Think Different' campaign: http://www.apple.com/iphone/videos/#tv-ads-music-every-day The attention to detail is amazing Link to comment Share on other sites More sharing options...
DCG Posted May 25, 2013 Share Posted May 25, 2013 I can't remember a campaign this good since the 'Think Different' campaign: http://www.apple.com/iphone/videos/#tv-ads-music-every-day The attention to detail is amazing Glad they rebounded from the Mac Genius ad campaign disaster. Link to comment Share on other sites More sharing options...
Guest valueInv Posted May 25, 2013 Share Posted May 25, 2013 Some people were floating the "commoditize the complement" theory a while back. That's not what Amazon is trying to do. It's just a land grab at any cost: http://qz.com/87184/the-steve-jobs-emails-that-show-how-to-win-a-hard-nosed-negotiation/ Link to comment Share on other sites More sharing options...
Guest wellmont Posted May 28, 2013 Share Posted May 28, 2013 I can't remember a campaign this good since the 'Think Different' campaign: http://www.apple.com/iphone/videos/#tv-ads-music-every-day The attention to detail is amazing google should be very proud of this campaign. :) Link to comment Share on other sites More sharing options...
Guest valueInv Posted May 28, 2013 Share Posted May 28, 2013 I can't remember a campaign this good since the 'Think Different' campaign: http://www.apple.com/iphone/videos/#tv-ads-music-every-day The attention to detail is amazing google should be very proud of this campaign. :) Why? Link to comment Share on other sites More sharing options...
Guest wellmont Posted May 28, 2013 Share Posted May 28, 2013 because imitation is the sincerest form of flattery. and goog must feel very flattered after seeing this commercial. :) Link to comment Share on other sites More sharing options...
Guest valueInv Posted May 28, 2013 Share Posted May 28, 2013 because imitation is the sincerest form of flattery. and goog must feel very flattered after seeing this commercial. :) [/quote What campaign did Apple imitate? Link to comment Share on other sites More sharing options...
Guest valueInv Posted May 29, 2013 Share Posted May 29, 2013 https://plus.google.com/+Scobleizer/posts/ZLV9GdmkRzS#+Scobleizer/posts/ZLV9GdmkRzS Seems Ive should be able to work his magic on some of these no? Lots of room for design improvement. Huge demand. Huge excitement. I expect Google Glasses to fail to get mass market adoption. I hope Apple does not waste time on stuff like this. Looks like Cook agrees with me: http://allthingsd.com/20130528/tim-cook-wearable-computing-has-promise-but-must-be-compelling/ Link to comment Share on other sites More sharing options...
tengen Posted May 29, 2013 Share Posted May 29, 2013 I usually avoid weighing in on the Apple/Google religious wars but I have to say the only thing I can imagine as less compelling than Google Glasses would be the Google Pocket Protector. Link to comment Share on other sites More sharing options...
Guest valueInv Posted May 29, 2013 Share Posted May 29, 2013 He captures some of my thoughts: http://kensegall.com/2013/05/dueling-philosophies-iwatch-vs-glass/ Link to comment Share on other sites More sharing options...
RichardGibbons Posted May 30, 2013 Share Posted May 30, 2013 Yeah, I think the problem is that a watch offers far less functionality. An iPhone strapped to your wrist isn't really a game changer. Instead of looking at the phone, you look at your wrist. Not a big upgrade. A computer that can affect your perception of the world is. The geek factor may be an issue, but about two thirds of the population wears glasses. By the time we get to the third generation, I'd be surprised if it's an issue. Link to comment Share on other sites More sharing options...
Guest valueInv Posted May 30, 2013 Share Posted May 30, 2013 Yeah, I think the problem is that a watch offers far less functionality. An iPhone strapped to your wrist isn't really a game changer. I don't think a watch is a game changer either but I expect it to get more traction than Glass. Instead of looking at the phone, you look at your wrist. Not a big upgrade. Instead of look at your phone, you stare into space, not a big upgrade either. But more weird. The geek factor may be an issue, but about two thirds of the population wears glasses. By the time we get to the third generation, I'd be surprised if it's an issue. Are we to expect that two thirds to walk around with a pair of glasses on top of their current glasses? BTW, aesthetics is just one of Glass's problems. Link to comment Share on other sites More sharing options...
Guest valueInv Posted May 30, 2013 Share Posted May 30, 2013 Interesting: http://venturebeat.com/2013/05/29/apples-cheaper-iphone-to-be-produced-by-relative-newbie-partner-pegatron-not-foxconn/ Link to comment Share on other sites More sharing options...
Guest wellmont Posted May 30, 2013 Share Posted May 30, 2013 watches are so un cool. :) Link to comment Share on other sites More sharing options...
Guest valueInv Posted May 30, 2013 Share Posted May 30, 2013 watches are so un cool. :) You're playing it safe these days, not sticking your neck out. Hmmm..... ;) Link to comment Share on other sites More sharing options...
Viking Posted May 30, 2013 Share Posted May 30, 2013 Mary Meeker at the All Things Digital conference is big on wearable computing (as the next big thing). I wear glasses; the only reason I wear them is because I have to. They are a pain in the ass. In a major way. I also wear a watch. Not because I have to. I like to. I read a great article today; the author said Apple will not be lanching an iwatch. Yes, whetever they launch will tell time; however it will be such a small part of the total functionality of the device, the iwatch name means nothing. The iphone tells time; why was it not called the iwatch instead? Cook at the all things digitial conference mentioned the word 'band'. Bottom line, it sounds like Apple will be launching some wearable device in the next 15 months. I think they are on to something. Most people are hung up on the functionality of a watch; its like saying pink elephant and that's all they can think of. There are lots of more important things a wearable device could do better than a smartphone. Size matters... One other thing. Who finds carrying around a smartphone to be a pain in the ass. Especially in the summer when you head out to the beach in t-shirt and shorts. Would be GREAT to leave the phone at home but have something on your wrist that gave you important information as needed. People thought the i-pod nano was a joke when it was launched. It filled a niche and sold very well. The more I see people trash wearable computing devices the more I like the idea. Link to comment Share on other sites More sharing options...
rkbabang Posted May 30, 2013 Share Posted May 30, 2013 Yeah, I think the problem is that a watch offers far less functionality. An iPhone strapped to your wrist isn't really a game changer. Instead of looking at the phone, you look at your wrist. Not a big upgrade. A computer that can affect your perception of the world is. The geek factor may be an issue, but about two thirds of the population wears glasses. By the time we get to the third generation, I'd be surprised if it's an issue. Exactly. Gen one isn't going to get wide spread adoption, but eventually there will be modules small enough to integrate into multiple frames of all types, prescription glasses, sun glasses, etc. Then contacts and eventually implants that stimulate the optic nerve directly. I hope this board exists and some of these posters are still here in 20 years, so that we can laugh at how short sighted some people can be. The question isn't whether Apple gets into some type of wearable always-on, heads-up type computing, it is only "how long do they wait?". Link to comment Share on other sites More sharing options...
rmitz Posted May 30, 2013 Share Posted May 30, 2013 Mary Meeker at the All Things Digital conference is big on wearable computing (as the next big thing). I wear glasses; the only reason I wear them is because I have to. They are a pain in the ass. In a major way. I also wear a watch. Not because I have to. I like to. I just wanted to chime in mainly because I have nearly the opposite opinion. I have never liked having anything on my wrist, always finding it somewhat uncomfortable. While I wouldn't mind not wearing glasses I don't find them a bother at all, and if glass was integrated into my current glasses with the same appearance, I'd love it. That's pretty far off though. I switched to my cellphone for telling time a very long time ago, as I've always found it to be less bothersome than a watch. Certainly not saying everyone feels this way, but some number of people do. Link to comment Share on other sites More sharing options...
VAL9000 Posted May 30, 2013 Share Posted May 30, 2013 Yeah, I think the problem is that a watch offers far less functionality. An iPhone strapped to your wrist isn't really a game changer. Instead of looking at the phone, you look at your wrist. Not a big upgrade. A computer that can affect your perception of the world is. The geek factor may be an issue, but about two thirds of the population wears glasses. By the time we get to the third generation, I'd be surprised if it's an issue. Exactly. Gen one isn't going to get wide spread adoption, but eventually there will be modules small enough to integrate into multiple frames of all types, prescription glasses, sun glasses, etc. Then contacts and eventually implants that stimulate the optic nerve directly. I hope this board exists and some of these posters are still here in 20 years, so that we can laugh at how short sighted some people can be. The question isn't whether Apple gets into some type of wearable always-on, heads-up type computing, it is only "how long do they wait?". I think what's really going on here was alluded to by Larry Page during his Q&A session: I think as technologists we should have some safe places where we can try out new things and figure out the effect on society. What’s the effect on people, without having to deploy it to the whole world." - Larry Page, Google I/O 2013 Q&A Glass is a completely new device which has all kinds of privacy concerns, unproven functionality, unexpected legal ramifications, etc. By today's legal and societal standards it is completely unprecedented. We've seen some bars ban wearing glass, for example. Who knows what will happen at the state or federal level? The only way to find out is to introduce it and see what happens. If Google were to spend 5-10 years of R&D trying to build the best possible product before introducing it, they would release it into an environment where it may be completely rejected based on this numerous unknowns. So instead they're releasing an alpha product into an untested environment, and they are going to see how the world reacts. The self-driving cars are being introduced in a similar fashion, although safety is much more relevant for that vs. privacy for Glass. Hence a different approach. The fact is that some of the technology available right now is considered "creepy" by today's standards. Facial recognition, wearable cameras, drones, location tracking, web history tracking are a few examples that some people are comfortable with, and some are not. Society hasn't quite figured out what's normal and what's not. It's a huge risk to innovate outside the boundaries of what's considered socially acceptable - you run the risk of modern-day Luddites. So, baby steps are needed if you're going to do something really out there. Link to comment Share on other sites More sharing options...
Palantir Posted May 30, 2013 Share Posted May 30, 2013 People go to great lengths to avoid wearing glasses, but on the other hand people like to wear sunglasses..... Link to comment Share on other sites More sharing options...
DCG Posted May 30, 2013 Share Posted May 30, 2013 People go to great lengths to avoid wearing glasses, but on the other hand people like to wear sunglasses..... Well...I think people dislike being blinded by the sun more than they like wearing sunglasses. Most people don't wear sunglasses inside or when it's not sunny out. Link to comment Share on other sites More sharing options...
wachtwoord Posted May 30, 2013 Share Posted May 30, 2013 People go to great lengths to avoid wearing glasses, but on the other hand people like to wear sunglasses..... Well...I think people dislike being blinded by the sun more than they like wearing sunglasses. Most people don't wear sunglasses inside or when it's not sunny out. What is the last time you've been to a club? Link to comment Share on other sites More sharing options...
rkbabang Posted May 30, 2013 Share Posted May 30, 2013 People go to great lengths to avoid wearing glasses, but on the other hand people like to wear sunglasses..... Well...I think people dislike being blinded by the sun more than they like wearing sunglasses. Most people don't wear sunglasses inside or when it's not sunny out. People will like having a reality overlay display available to them at all times more then they will dislike glasses. Right now you can see the geekyness of a beta-product which isn't ready for primetime, but you can't see the benefits. And even if you are thinking of the benefits you are thinking more about an iPhone on your face rather than the completely new uses to which it will be put. Link to comment Share on other sites More sharing options...
Guest valueInv Posted May 30, 2013 Share Posted May 30, 2013 People go to great lengths to avoid wearing glasses, but on the other hand people like to wear sunglasses..... Well...I think people dislike being blinded by the sun more than they like wearing sunglasses. Most people don't wear sunglasses inside or when it's not sunny out. People will like having a reality overlay display available to them at all times more then they will dislike glasses. Right now you can see the geekyness of a beta-product which isn't ready for primetime, but you can't see the benefits. And even if you are thinking of the benefits you are thinking more about an iPhone on your face rather than the completely new uses to which it will be put. How do you know this? Link to comment Share on other sites More sharing options...
rkbabang Posted May 30, 2013 Share Posted May 30, 2013 People go to great lengths to avoid wearing glasses, but on the other hand people like to wear sunglasses..... Well...I think people dislike being blinded by the sun more than they like wearing sunglasses. Most people don't wear sunglasses inside or when it's not sunny out. People will like having a reality overlay display available to them at all times more then they will dislike glasses. Right now you can see the geekyness of a beta-product which isn't ready for primetime, but you can't see the benefits. And even if you are thinking of the benefits you are thinking more about an iPhone on your face rather than the completely new uses to which it will be put. How do you know this? Because I am not very creative and I can think of a number of uses for the technology. Having real time overlaid info about objects and buildings available instantly upon request (eventually even info about people). Having real time gps info for walking or driving. Having supporting information about topics of conversation available while the conversation is happening. Things could get even creepier/more useful from there depending on how you look at it. There could be ratings agencies coupled with face recognition technology which let you rate anyone you come into contact with and see the sum of their previous ratings immediately over their head when they come into view. There are a million different things you could do if everyone and everything were connected at all times. Someone would be unable to function in society without such a device if almost everyone else used it. Link to comment Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now