Parsad Posted March 11, 2011 Share Posted March 11, 2011 Overstock.com has officially rebranded themselves as O.co. It actually looks pretty good on their website, and I think this may just work. Cheers! http://www.overstock.com or http://www.o.co Link to comment Share on other sites More sharing options...
stahleyp Posted March 11, 2011 Share Posted March 11, 2011 why did they do that? Some hip internet lingo I'm not familiar with??? Link to comment Share on other sites More sharing options...
Parsad Posted March 11, 2011 Author Share Posted March 11, 2011 Pretty much! I think they are trying to create one universal brand as they slowly expand outside of the U.S. The word "overstock" doesn't translate the same way in other countries and cultures. As well, it's pretty easy to remember www.o.co . Cheers! Link to comment Share on other sites More sharing options...
valuecfa Posted March 11, 2011 Share Posted March 11, 2011 There are several reasons, however, i was told the main was was that some luxury brands won't sell products on their website because they don't want their merchandise on a "liquidation" site, b/c it may cheapen their brand. The re-branding will enable more upscale brands to participate. I find it much simpler and natural to type O.co. I think it will be a good move in the long term Link to comment Share on other sites More sharing options...
rogermunibond Posted March 11, 2011 Share Posted March 11, 2011 Interesting that Colombia licenses there TLD. Link to comment Share on other sites More sharing options...
king888 Posted March 11, 2011 Share Posted March 11, 2011 They own O.biz also Link to comment Share on other sites More sharing options...
valuecfa Posted March 11, 2011 Share Posted March 11, 2011 They own O.biz also The O.biz site has so much potential relative to current sales. I think Eziba will end up being a flop. They need to remove the login requirement and increase selection. People who browse daily deal sites like to do it quickly for an awesome deal. I would like to see them soon get some local sites in foreign countries with local currencies and languages, but that kind of expansion is difficult with their current cash flows. Besides they have plenty of growth opportunity in the US left. The site is much smarter than it was only 8 months ago. I actually go there to shop a bit now, when i wouldn't have considered it before. This company is throwing a lot of darts at the wall. Eventually they will get some to stick. Link to comment Share on other sites More sharing options...
valuecfa Posted March 11, 2011 Share Posted March 11, 2011 I wonder if their idea of turning O.co into more of a lifestyle site over time (as opposed to a pure shopping site) will pay off in the end. They are at the early stages of the transformation, so it will be interesting to see how it develops. Link to comment Share on other sites More sharing options...
turar Posted March 11, 2011 Share Posted March 11, 2011 Let's see if it works. My understanding is that you pretty much have to have a ".com" domain, others don't fly very well with general public -- fingers just type the last "m" mechanically. E.g. http://news.ycombinator.com/item?id=2174478 Link to comment Share on other sites More sharing options...
Liberty Posted March 11, 2011 Share Posted March 11, 2011 I don't really like o.co as a name/brand, but maybe I just need some time to get used to it... Link to comment Share on other sites More sharing options...
nodnub Posted March 11, 2011 Share Posted March 11, 2011 Interesting that Colombia licenses there TLD. hi Roger, This is actually pretty common. http://en.wikipedia.org/wiki/Country_code_top-level_domain#Unconventional_usage .tv (Tuvalu) and .fm (federated states of micronesia) are examples of two that are widely used ------------ I am not convinced of value of the new web domain www.o.co -- My guess is that half of online shoppers will not not notice and think it is o.com and type that in instead. And they will get a blank page and be very confused (o.com is a reserved address). Link to comment Share on other sites More sharing options...
txlaw Posted March 11, 2011 Share Posted March 11, 2011 I like it. As Sanjeev and valuecfa said, "O.co" is easier to pronounce, easier to remember, and will allow them to market more upscale brands. "Overstock" just sounded too utilitarian and cheapo. I think it will also appeal to female audiences more, which they're definitely trying to do based on the commercials I've seen on TV. That's a good thing since online browsing/shopping at home and at work is becoming pretty standard among younger females (maybe older too) and since at least 50% of their sales currently fit in the home and garden category. Link to comment Share on other sites More sharing options...
collegeinvestor Posted March 12, 2011 Share Posted March 12, 2011 The design is horrendous for o.co. This forum is designed better than their website. Link to comment Share on other sites More sharing options...
valuecfa Posted March 12, 2011 Share Posted March 12, 2011 The design is horrendous for o.co. This forum is designed better than their website. The O.co site design still needs work for sure. Comparing it to Amazon.com...-It is funny if you take away the brand power of Amazon and go to their site, then Amazon.com looks like something out of 2001. It looks a bit "old school" from the early internet days. Though it is very simple and efficient, and very smart with good recommendations. Link to comment Share on other sites More sharing options...
Parsad Posted March 12, 2011 Author Share Posted March 12, 2011 The design is horrendous for o.co. This forum is designed better than their website. Thanks! But I actually think their site is designed quite well. Ours is just set up for plain functionality...more like Google or something. But their site is as much about the shopping experience as functionality...like Walmart, Target, etc. I think it's better than Amazons. Cheers! Link to comment Share on other sites More sharing options...
txlaw Posted May 18, 2011 Share Posted May 18, 2011 Amazon following in the steps of Overstock . . . http://techcrunch.com/2011/05/17/amazon-buys-the-a-co-z-co-k-co-and-cloud-co-domains/ Link to comment Share on other sites More sharing options...
goldfinger Posted May 18, 2011 Share Posted May 18, 2011 Should we buy all the .co domains ahead of schedule? In the past some people made tons of money with .com. ::) Link to comment Share on other sites More sharing options...
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