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Wonder what our long-lost friend Mr. Moorecapital has to say about this KO/PEP moat destroyer. In its 100+ year history I wonder if KO was ever at the point where it was at risk of getting bought out by Rockafeller's CSD brand of choice...

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Wonder what our long-lost friend Mr. Moorecapital has to say about this KO/PEP moat destroyer. In its 100+ year history I wonder if KO was ever at the point where it was at risk of getting bought out by Rockafeller's CSD brand of choice...

 

No, but I have to say that Sodastream has done better than I expected, and if Moore held on, then he probably has done incredibly well.  The thing with Coke or Pepsi is that they will always have the capacity to buy out the "next big thing" in the beverage market.  No one is going to displace them...even if people decide sugar is toxic...they will just sell other beverages.

 

It's the distribution system Coke and Pepsi own that is so powerful and valuable.  People assumed that if Sodastream is in your house, then the distribution channel is disrupted, but then how come Starbucks coffee at home has never affected sales at Starbucks cafes?  And what good is Sodastream if you are out camping and want a cold beverage?  Cheers!

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maybe I'm missing something, but how would have moore done well with this one? According to the data I see from June of 2012 to now, it's never traded lower than it has this month. The only way I see that moore would have done well if he didn't hold on.

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maybe I'm missing something, but how would have moore done well with this one? According to the data I see from June of 2012 to now, it's never traded lower than it has this month. The only way I see that moore would have done well if he didn't hold on.

 

You're right Paul...I don't know what chart range I was looking at!  If he sold a year ago, he'd be fine, but it's plummeted since.  Cheers!

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I don't think two years is nearly enough time to judge how well a "disrupter", as Mario Cibelli would say, has done. Even if Moore did well, so what? He made an investment in a small cap company during the greatest easy money small cap rally in history!!

 

KO and PEP could DESTROY these guys if they deemed necessary. It's like SBUX letting GMCR eat their lunch - not gunna happen - they just fold their brand into K-Cup form. Same thing with SODA - anyone who drinks cola is going to drink their brand, and KO just creates a SODA product to make in house.

 

Regardless, the point stands that KO and PEP have never been in a position to go private due to performance erosion!

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maybe I'm missing something, but how would have moore done well with this one? According to the data I see from June of 2012 to now, it's never traded lower than it has this month. The only way I see that moore would have done well if he didn't hold on.

 

You're right Paul...I don't know what chart range I was looking at!  If he sold a year ago, he'd be fine, but it's plummeted since.  Cheers!

 

Well, it's good that I'm not crazy then! Err...at least not about the chart. :P

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Wonder what our long-lost friend Mr. Moorecapital has to say about this KO/PEP moat destroyer. In its 100+ year history I wonder if KO was ever at the point where it was at risk of getting bought out by Rockafeller's CSD brand of choice...

 

No, but I have to say that Sodastream has done better than I expected, and if Moore held on, then he probably has done incredibly well.  The thing with Coke or Pepsi is that they will always have the capacity to buy out the "next big thing" in the beverage market.  No one is going to displace them...even if people decide sugar is toxic...they will just sell other beverages.

 

It's the distribution system Coke and Pepsi own that is so powerful and valuable.  People assumed that if Sodastream is in your house, then the distribution channel is disrupted, but then how come Starbucks coffee at home has never affected sales at Starbucks cafes?  And what good is Sodastream if you are out camping and want a cold beverage?  Cheers!

 

Well, if any of you bought or held on, your reward came today...Pepsi buys out Sodastream for $3.2B or $144 per share!  Congratulations!  Cheers!

 

https://finance.yahoo.com/news/pepsico-buy-israels-sodastream-3-065741609.html

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