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ATVI - Activision Blizzard


mikazo

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Net bookings (which I think is the most important single metric to look at here) came in at $6.39 billion for 2019. Management's outlook for bookings in 2020 is $6.725 billion. OK cool, so they are going to grow a bit.

 

Actually not so cool: Net bookings were $6.6 billion way back in 2016, and were $7.16 billion in 2017. So, while the shift to digital has made this a materially better business on a per dollar of revenue basis, the business hasn't grown at all.

 

https://investor.activision.com/static-files/bbb685f7-5ff8-4ea1-a47f-474a0a767a56

 

Even more, if you go all the way back to 2012, all the revenue growth has come from the acquisition of King Digital in 2015. The Activision and Blizzard segments are both doing less revenue now than they were way back then.

 

https://investor.activision.com/static-files/b4ab4a14-6893-4e5d-bc78-42ffd4f9aa72

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Just to follow up on my last post, take a look at slide 9 of the 2015 IR Day presentation.

 

https://investor.activision.com/static-files/e8f06cb3-b6f7-4321-a5a3-11aa0ba08ee0

 

Destiny franchise - ATVI no longer publisher

Skylanders - dead

Guitar Hero - dead

Heroes of the Storm - all but dead

 

Not hard to see why there hasn't been revenue growth. I remember when Activision's "Tony Hawk" games were a big deal, but there hasn't been a new installment since 2015.

 

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F2P model for the new COD battle royale is a smart move by ATVI. If they are really smart, then they will plan on supporting this ad infinitum, maybe giving special skins and other bonuses to players who buy the new COD game each year

 

https://www.theverge.com/2020/3/9/21171314/call-of-duty-warzone-free-battle-royale-pc-ps4-xbox-one-features-download

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F2P model for the new COD battle royale is a smart move by ATVI. If they are really smart, then they will plan on supporting this ad infinitum, maybe giving special skins and other bonuses to players who buy the new COD game each year

 

https://www.theverge.com/2020/3/9/21171314/call-of-duty-warzone-free-battle-royale-pc-ps4-xbox-one-features-download

 

Having played the BR mode a bit now, there are some big incentives for players to own the full CoD game, namely access to fully customized loadouts. I could easily see them keeping the BR mode around perpetually and updating the map and weapons to correspond with whichever CoD title is current. Keeping the BR free to play but having it so that paying for the current CoD title gives those players in the BR a distinct advantage.

 

On the whole I like what they've done with the BR. Crossplay between platforms is well done and allows you to play with anyone, and since I don't believe the BR takes skill into account when placing players into lobbies, crossplay is somewhat more viable than in the actual CoD game. I guess my only complaint is just how long the matches take from clicking start in the lobby to a finish in the top 10 you're looking at 35-40 minutes.

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There's a growing realization that "social distancing" (aka, everyone is stuck at home) is ratcheting up the amount of time spent playing video games

 

https://newsfilter.io/a/943b58e53b8708a8c32e1944323649d0

 

 

https://www.theverge.com/2020/3/16/21181272/steam-concurrent-user-record-set-cs-go

 

That is very likely right. I'm just not sure that I'd invest based on this. Nimble traders might profit though.

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