ScottHall Posted November 9, 2017 Share Posted November 9, 2017 Does anyone know who records great ROIs from FB ad spend? Local Mom n' Pops crush it. My friend opened a barber shop last year. He spends $100-$200 a month on FB and says it's the most important advertising he does. It's roughly the same price or cheaper than buying ad space in a single local weekly paper and it sounds like it's a magnitude more effective. As Jay mentioned earlier, I also wonder if engagement declines going forward. I think a core audience will always be extremely active, but how big will that core be? I spend $1-2k per month on Facebook ads. It is quite simply the best Roi available no contest. If you use copywriting taught in “tested advertising methods” and combine it with Fb targeting you can go from cubicle warrior to financial independence in a single calendar year They LAUGHED when I said this was the most valuable book I've ever read... By itself, it is useful. In combination with an understanding of psychology, it is a book of spells. Link to comment Share on other sites More sharing options...
giofranchi Posted November 9, 2017 Share Posted November 9, 2017 Facebook is an Ad revenue generator only. If it turns out to be a 'fad' and is displaced by a competitor, it may fall from its throne. Having said that, I think it will continue to be a dominant player for many years to come, but perhaps not a lifetime. Though I have a larger investment in GOOGL than FB, I am not sure which moat will be longer lasting. Networks are the strongest things on earth, and FB is the most amazing network created by men so far. Here is what Jeff Stibel had to say about this topic in his book “Breakpoint” (see attachment): “The important point is this: social networks after the breakpoint are highly successful both in the short term and the long term.” Cheers, Gio Link to comment Share on other sites More sharing options...
writser Posted November 9, 2017 Share Posted November 9, 2017 Did you highlight the entire book? ;) Link to comment Share on other sites More sharing options...
giofranchi Posted November 9, 2017 Share Posted November 9, 2017 Did you highlight the entire book? ;) Ahah!! No no... I have taken the picture only of the part I highlighted. Cheers, Gio Link to comment Share on other sites More sharing options...
petec Posted November 9, 2017 Share Posted November 9, 2017 Networks are the strongest things on earth, and FB is the most amazing network created by men so far that hasn't been regulated. I'd submit that the original electric and water utilities created stronger networks. Link to comment Share on other sites More sharing options...
writser Posted November 9, 2017 Share Posted November 9, 2017 I'd submit christianity and the islam .. And don't forget the Illuminati. Link to comment Share on other sites More sharing options...
petec Posted November 9, 2017 Share Posted November 9, 2017 I'd submit christianity and the islam .. And don't forget the Illuminati. I wonder. Those networks sometimes seem to get more powerful (or at least, the adherents more dogmatic) as they get smaller! Link to comment Share on other sites More sharing options...
giofranchi Posted November 9, 2017 Share Posted November 9, 2017 Ok, sorry... I was only referring to the sheer number of people in the FB network. Not its strength nor its quality. In fact, strength and quality are features usually developed by a network after its breakpoint (after it stops growing). FB is still growing circa 10 new active users per second. Cheers, Gio Link to comment Share on other sites More sharing options...
Jurgis Posted November 9, 2017 Share Posted November 9, 2017 We seriously should invest in Space X, so we could conquer the stars and bring Facebook's network to the Galactic unwashed citizens. Link to comment Share on other sites More sharing options...
ICUMD Posted November 9, 2017 Share Posted November 9, 2017 Though I have a larger investment in GOOGL than FB, I am not sure which moat will be longer lasting. Networks are the strongest things on earth, and FB is the most amazing network created by men so far. Here is what Jeff Stibel had to say about this topic in his book “Breakpoint” (see attachment): “The important point is this: social networks after the breakpoint are highly successful both in the short term and the long term.” Cheers, Gio Certainly agree with this assertion. However, its worthwhile to define 'Network'. It could loosely be said that any interaction with anything or anyone can be called 'networking'. With this in mind, the strength of the network depends on the value that the network provides to the end user, otherwise it can fail. This value may change over time. Some examples: Electrical generation and distribution: long lived, guaranteed multigenerational dependency. Computer gaming: short duration networks that can be replaced by competitive disruptors (ie. Early success of Nintendo, then Sony Playstation) Social Networking: may include email systems, text messaging, home pages etc. FB, Google, Twitter, Snapchat, Tencent play in this space. I agree that FB is dominant here in N. America, Tencent in China. Search Engines: Possibly more stable once mature - ex. Google, emerging as dominant to Yahoo! and Bing. Online Shopping: Amazon, Walmart, Alibaba. Of course, being a dominant player and the ability to monetize do not necessarily go hand in hand. Link to comment Share on other sites More sharing options...
rkbabang Posted November 9, 2017 Share Posted November 9, 2017 We seriously should invest in Space X, so we could conquer the stars and bring Facebook's network to the Galactic unwashed citizens. I know. It's a shame that there is just no easy way to keep in touch with my friends in the Alpha Centauri system. Link to comment Share on other sites More sharing options...
Liberty Posted December 12, 2017 Share Posted December 12, 2017 https://www.bloomberg.com/news/articles/2017-12-12/facebook-to-start-paying-tax-locally-instead-of-through-ireland Link to comment Share on other sites More sharing options...
Liberty Posted January 10, 2018 Share Posted January 10, 2018 https://cheddar.com/videos/exclusive-facebook-dives-into-home-device-market-with-video-chat-product-named-portal Link to comment Share on other sites More sharing options...
Jerry Capital Posted January 10, 2018 Share Posted January 10, 2018 I thought this was a great read https://www.theatlantic.com/technology/archive/2018/01/the-strange-brands-in-your-instagram-feed/550136/?utm_source=twb "If he looks at FB Audience Insights tool, he can see how large FB estimates the audience for certain interests might be. When he types in “lions,” “[FB] says I have 5 to 6 million monthly active people I can target” "I like lions, so I follow an Instagram account that posts pictures of them, they post an ad, so I go to a webpage, and now I get ads chasing me all over the Internet advertising a lion bracelet" Link to comment Share on other sites More sharing options...
Liberty Posted January 12, 2018 Share Posted January 12, 2018 https://www.facebook.com/zuck/posts/10104413015393571 Link to comment Share on other sites More sharing options...
fareastwarriors Posted January 12, 2018 Share Posted January 12, 2018 https://www.facebook.com/zuck/posts/10104413015393571 What do you guys think of the changes? Link to comment Share on other sites More sharing options...
Liberty Posted January 12, 2018 Share Posted January 12, 2018 https://www.facebook.com/zuck/posts/10104413015393571 What do you guys think of the changes? Seems like a good idea, long-term thinking, trying to make things better for users and preempt mounting criticism. Link to comment Share on other sites More sharing options...
DCG Posted January 12, 2018 Share Posted January 12, 2018 Could of course also be aimed at getting businesses to spend more on ads to show up in people's feeds. Link to comment Share on other sites More sharing options...
Liberty Posted January 17, 2018 Share Posted January 17, 2018 https://stratechery.com/2018/facebooks-motivations/ Link to comment Share on other sites More sharing options...
Liberty Posted January 18, 2018 Share Posted January 18, 2018 https://www.reuters.com/article/us-facebook-whatsapp/whatsapp-inches-closer-to-revenue-plan-with-accounts-for-businesses-idUSKBN1F727R Link to comment Share on other sites More sharing options...
tengen Posted January 18, 2018 Share Posted January 18, 2018 "I like lions, so I follow an Instagram account that posts pictures of them, they post an ad, so I go to a webpage, and now I get ads chasing me all over the Internet advertising a lion bracelet" As far as "big data" goes, we are in the stone age. Link to comment Share on other sites More sharing options...
Liberty Posted January 19, 2018 Share Posted January 19, 2018 Podcast ep on Facebook: http://exponent.fm/episode-137-addicted-to-facebook/ Link to comment Share on other sites More sharing options...
Liberty Posted January 22, 2018 Share Posted January 22, 2018 Zuck post on another change: https://www.facebook.com/zuck/posts/10104445245963251 Link to comment Share on other sites More sharing options...
JayGatsby Posted January 22, 2018 Share Posted January 22, 2018 This podcast was interesting regarding facebook: https://thefelderreport.com/2017/12/12/podcast-roger-mcnamee-on-being-in-the-right-place-at-the-right-time-and-making-the-most-of-it/ Roger claims he convinced Zuck not to take the buyout offer from Yahoo and introduced Cheryl Sandberg. He's now more negative on Facebook but thinks there's still time for the company to save itself (perhaps these recent announcements are Zuck listening to Roger again). Link to comment Share on other sites More sharing options...
Liberty Posted January 22, 2018 Share Posted January 22, 2018 This podcast was interesting regarding facebook: https://thefelderreport.com/2017/12/12/podcast-roger-mcnamee-on-being-in-the-right-place-at-the-right-time-and-making-the-most-of-it/ Roger claims he convinced Zuck not to take the buyout offer from Yahoo and introduced Cheryl Sandberg. He's now more negative on Facebook but thinks there's still time for the company to save itself (perhaps these recent announcements are Zuck listening to Roger again). Yeah, that part was interesting, and it did sound like the recent announcements were in the vein of what he was suggesting (I'm sure they'll keep iterating on it). The whole first part about his life story was fascinating too. What a career. Link to comment Share on other sites More sharing options...
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