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Guest valueInv

big story today on BGR: facebook is for old people.

 

You mean, the kind that have money to spend?

 

they will simply move on the next cool thing, after their kids find it. :)

 

Or not:

http://feedproxy.google.com/~r/Techcrunch/~3/savSjZuUY5E/

 

More info:

 

http://pandodaily.com.feedsportal.com/c/35141/f/650422/s/355815ce/sc/38/l/0Lpando0N0C20A130C120C30A0Cmore0Eadults0Euse0Esocial0Enetworks0Ethan0Eever0Ebefore0Eespecially0Efacebook0C/story01.htm

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So you give a link to an article that reinforces your view of the expanding user base of Facebook, two posts after you write "As I've said before, don't rely too much on articles you read on the Interwebs"  I am confused valueInv.  Should I, or should I not rely on the articles I read on the web?

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Guest valueInv

So you give a link to an article that reinforces your view of the expanding user base of Facebook, two posts after you write "As I've said before, don't rely too much on articles you read on the Interwebs"  I am confused valueInv.  Should I, or should I not rely on the articles I read on the web?

 

I said "rely too much".  I use a meta-analysis. If multiple studies conducted by different organizations using different methods on different sample sets reach the same conclusion, there is a high probability that that conclusion reflects reality.

 

What do you think reflects reality more- a study from Pew or a retracted article about incomplete research?

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Guest valueInv

their income still needs to go up about 100%+ to make the current valuation reasonable tho.

 

I supose its like disney, they will just eat up every competitor.

 

I doubt they will eat up very other competitor.

 

Facebook still has a lot of unmonetized inventory (including all of Instagram). To monetize it, they need to switch on ad placement and then hire a sales force to go out and sell it. The former can be done quickly but the latter takes time to expand geographically.

 

Even if teens are leaving FB, the rate at which FB can increase monetization is likely to be much higher than the attrition of users. Further, there is little to support the conclusion that if teenagers leave FB, adults will too.

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i think adblocking will rapidly increase tho. New generations of computer savvy people. You use adblock, and you  have basicly zero adds. Would be interesting to see the stats on that.

 

Hmm this is interesting:

http://downloads.pagefair.com/reports/the_rise_of_adblocking.pdf

 

I supose tho that the target group for advertising isnt computer savvy for the most part.

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Guest valueInv

i think adblocking will rapidly increase tho. New generations of computer savvy people. You use adblock, and you  have basicly zero adds. Would be interesting to see the stats on that.

 

Hmm this is interesting:

http://downloads.pagefair.com/reports/the_rise_of_adblocking.pdf

 

I supose tho that the target group for advertising isnt computer savvy for the most part.

 

How do you install an adblocker into the FB mobile app?

 

Who does ad locking hurt the most - FB or Google?

 

Check their browser projections for adblocking.

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Guest valueInv

nono i was talking about their other assets like instagram.

 

Again, most of its traffic comes from a mobile app.

 

FB also is far along the transition to mobile apps.

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  • 2 weeks later...

Facebook has over 1.3 billion active monthly users, but that article is noting losing under 7 million users over the course of 3 years?

 

 

This site even notes that there are likely 81 million face Facebook accounts. Not sure I understand the significance over a report over 7 million users.

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Guest valueInv

 

Thats great news for FB! The people who don't have money are leaving and the ones who do are coming in:

 

http://venturebeat.com/2014/01/16/teens-abandoning-facebook-yet-the-world-survives/

 

This means FB now has a cherry picked audience for advertisers.

 

Funny that the first article left out the interesting details on the report. Maybe it was written by a teenage reporter?

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Thats great news for FB! The people who don't have money are leaving and the ones who do are coming in:

 

The value of a social network comes from the network. The comment you made above is highly biased. If teens are leaving that is a horrible news because they are setting the trend, will buy more online than their counterpart and go somewhere else, hence bringing the advertisers elsewhere.

 

On another subject, wasn't Facebook supposed to be the advertiser of choice because of more precise advertising. Well here is an example of the ads that show up in my profile. It looks like the random crap I would find on thepiratebay.

 

BeerBaron

2014-01-17_20_59_02-Facebook.thumb.png.839410de277cfe5862c218bde36d264c.png

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Guest valueInv

Thats great news for FB! The people who don't have money are leaving and the ones who do are coming in:

 

The value of a social network comes from the network. The comment you made above is highly biased. If teens are leaving that is a horrible news because they are setting the trend, will buy more online than their counterpart and go somewhere else, hence bringing the advertisers elsewhere.

 

On another subject, wasn't Facebook supposed to be the advertiser of choice because of more precise advertising. Well here is an example of the ads that show up in my profile. It looks like the random crap I would find on thepiratebay.

 

BeerBaron

 

Set the trend for whom?

 

Who buys more - a 16 year old or a 40 year old?

 

On the advertising question- I never click on Google ads, can I assume that everyone else also never clicks on those ads?

 

There have been several studies on the efficacy of FB ads. You'll see links on this thread.

 

Now you can argue that they are biased - created to drum up business. But then why is advertising spend on FB increasing at 40% a year? Do you not think that advertisers measure the ROI on their FB ad spend?

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Having half the phones connected together is not better than having all of them connected together, spin it how you want but it's quite straightforward.

 

As for their targeted ads, well, let's just say there lots of room for improvement.

 

I am agnostic to FB, if it meet's investor's expectations fine. If it does not I'm fine with it too.

 

I won't add to this conversation because I don't like to flame forums.

 

Regards

BeerBaron

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Guest valueInv

Having half the phones connected together is not better than having all of them connected together, spin it how you want but it's quite straightforward.

 

In that case:

 

http://thenextweb.com/facebook/2013/10/30/facebook-passes-1-19-billion-monthly-active-users-874-million-mobile-users-728-million-daily-users/#!sv4Ke

 

 

As for their targeted ads, well, let's just say there lots of room for improvement.

 

I agree. And as they improve their ads from here, so will their competitive position and earnings.

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