Martian Posted March 12, 2013 Share Posted March 12, 2013 The company has a market Cap of 640 millions. It develops and sells soft drinks, energy drinks and shots, juices, teas, still and sparkling waters. Brands include Shata, Faygo (both more than 100 years old) Ritz, Rip It, Everfresh, Mr Pure. It owns twelve manufacturing facilities and the bottling network. The management is with the company for a long time. It has great numbers. Colas account for less than 20% of the total volume. No one customer accounts for more than 10% of net sales. I just initiated a very small long position today. Might add to it if it goes down more.. Link to comment Share on other sites More sharing options...
rockket Posted March 12, 2013 Share Posted March 12, 2013 looks interesting. do you think this is a good business, or just cheap? any idea what the bull vs bear thesis is? i like that it's a low multiple w/ no analyst coverage. great ROICs. the brands don't stick out particularly to me as things that have real "franchise value" though. i'm not too familiar with the industry though. Link to comment Share on other sites More sharing options...
Packer16 Posted March 12, 2013 Share Posted March 12, 2013 You may want to compare to COT another smaller soda bottler with "second" tier brands. Packer Link to comment Share on other sites More sharing options...
DTEJD1997 Posted August 8, 2013 Share Posted August 8, 2013 Hey all: Selling FIZZ was one of the biggest mistakes I ever made. You see, I bought it back in the early 90's at 4 3/8's a share. 400 shares I owned. I remember it clearly as I was a student at Grand Valley State University. I thought it was so very interesting that I owned stock in a company whose product I bought and used. Specifically, Rock & Rye was one of my favorite drinks! Living in Detroit, you could get Faygo bottles at the corner store. It was (and is) a great brand. Anyway, to make a long story short....I sold because I more than doubled my money! Had I held onto those shares, I would have well over 100X gain. Oh well, hopefully I'll know better next time... Well, all is not lost...family members bought shares back in the early 2000's and have done very well. Link to comment Share on other sites More sharing options...
ItsAValueTrap Posted August 9, 2013 Share Posted August 9, 2013 Good thing you didn't buy JSDA. I enjoy Jones Soda occasionally. Link to comment Share on other sites More sharing options...
MYDemaray Posted August 9, 2013 Share Posted August 9, 2013 Hadn't looked at JSDA in years...thanks for bringing that up. What a beautiful cautionary tale and reminder about competitive advantage and growth-based valuations. Jeesh. Link to comment Share on other sites More sharing options...
DTEJD1997 Posted August 9, 2013 Share Posted August 9, 2013 yeah, Jones soda has some pretty good tasting stuff... However, as an investment, it looks like it is sub-par. FIZZ has been a tremendous success over time. They've paid out a TON of dividends. Link to comment Share on other sites More sharing options...
fareastwarriors Posted April 7, 2016 Share Posted April 7, 2016 LaCroix Bubbles Up in Sparkling Water Brand Competition Once regional brand outshines rivals at Nestlé and Coke with quirky marketing http://www.wsj.com/articles/lacroix-bubbles-up-in-sparkling-water-brand-competition-1460047940 Link to comment Share on other sites More sharing options...
valcont Posted May 25, 2017 Share Posted May 25, 2017 I have completed my PROPRIETARY RESEARCH video on this stock, which you can now find in my signature or in the link below. I will be continuing my sabbatical, but my discovery of a brand new and as-of-yet undiscovered MARKET OPPORTUNITY for LaCroix made me feel obligated to share this research while it is still timely... https://youtu.be/XVQW5GyaVbI My worst investing mistake ever (hopefully). It was selling at $21 couple years ago and I waited to pick it at $16-17. Still waiting. Last time I checked , the owner was older and trying to get the distribution rights with Walmart etc. Did he drop dead and some PE bought it or are there buy out rumors to justify this price appreciation? Wish I had read Scott's views about momentum investing then. Value investing is load of bullsh.. sometimes Link to comment Share on other sites More sharing options...
fareastwarriors Posted May 25, 2017 Share Posted May 25, 2017 Do you think this company will get bought out by the bigger boys (Pepsi/Coke/Nestle)? Link to comment Share on other sites More sharing options...
ScottHall Posted April 7, 2018 Share Posted April 7, 2018 I bought more of this a few days ago. Link to comment Share on other sites More sharing options...
doughishere Posted April 7, 2018 Share Posted April 7, 2018 I bought more of this a few days ago. Same here....rolled a bunch of tax refund money into it. Thanks for the idea Scotty. Link to comment Share on other sites More sharing options...
gjangal Posted April 10, 2018 Share Posted April 10, 2018 i put in a few bucks, a 20% grower with 27% of float short is an interesting situation. Link to comment Share on other sites More sharing options...
big_triece Posted April 10, 2018 Share Posted April 10, 2018 Scuttlebutt Investor's presentation on brands - https://static1.squarespace.com/static/5309a1aee4b0695e51427115/t/5ac9afbd352f53a44fd71bd3/1523167186878/Brand+as+a+Competitive+Advantage+4.7.18.pdf includes a case study on FIZZ Link to comment Share on other sites More sharing options...
wisowis Posted May 18, 2018 Share Posted May 18, 2018 How cult-ish is LaCroix? Enough so that people are making color palettes for data visualization tools based on the flavors :P Link to comment Share on other sites More sharing options...
gjangal Posted June 27, 2018 Share Posted June 27, 2018 https://www.wsj.com/articles/the-sec-has-had-its-own-questions-about-lacroix-1530045407 Link to comment Share on other sites More sharing options...
gjangal Posted March 8, 2019 Share Posted March 8, 2019 Earnings release comments by the ceo, i own this and i don’t know what to say. it’s just crazy. stock down 20% https://finance.yahoo.com/quote/FIZZ?p=FIZZ&.tsrc=fin-srch Link to comment Share on other sites More sharing options...
gfp Posted March 8, 2019 Share Posted March 8, 2019 Yeah the CEO has always been odd. We buy LaCroix in my household and we started buying it through Costco and not the grocery store. That is probably a negative for LaCroix margins. What happened in my grocery store is that 1) LaCroix lost the prominent end cap it had always occupied, 2) LaCroix stopped offering the 15 pack at around the 12 pack price, and 3) they slightly raised their prices of the 12-pack-only offering to the point where it is easy to skip as an unnecessary luxury. We have a soda stream machine as well, and the only LaCroix flavors we buy are Lemon, Lime and Grapefruit - nothing exotic that we can't get with the cheaper soda machine option. Link to comment Share on other sites More sharing options...
Gregmal Posted March 8, 2019 Share Posted March 8, 2019 The CEO letter was quite peculiar, but he's always been that way. Frankly, I am not shocked by the poor results given the ridiculous allegations that made national headlines in October and November. This was a bit of a fad, but it also has it's niche and is still a premier brand. Adding to gfp's comments, I have never bought this is a grocery store. I buy it at Costco. I go through maybe 8-10 cans a day. I did notice Costco blatantly ripped them off about 6 months ago. I tried the Costco and its mediocre but then, quite surprisingly, Ive noticed lately La Croix completely changed their Costco pack from the traditional flavors. I still buy it, but not sure if that's the case for everyone. I would think we see some stabilization in sales. Sparkling water is a growing market, La Croix can lose share and still grow revs. Bottom line though, IMO is that the only real upside catalyst at the moment is the CEO putting the company up for sale. Which, if he truly feels an injustice occurred, might be the best way to prove the naysayers wrong. Link to comment Share on other sites More sharing options...
gjangal Posted March 8, 2019 Share Posted March 8, 2019 Thanks for the color. My initial thesis is broken, i assumed that they were going to revenue grow at high single digits with some operating leverage. The company had 20% of float short at the time , which for a growing company was a prime short squeeze situation I have to dig into the filings to see what happened. Link to comment Share on other sites More sharing options...
mwtorock Posted May 3, 2019 Share Posted May 3, 2019 Does anyone have a recent short thesis on this? Just to list out what i heard or read and we can add and discuss: 1) growth is maxed out already in terms distribution based on what management has done. there is no international growth at all under this management 2) competition from PEP - Bubly is taking share and will continue to do so along with private labels as consumers do not have preference in this category. They are picking whatever is cheap or hot in terms of promotions. 3) Nick controls the company and he is weird. No big companies would want to deal with him for either a buyout or partnership. So there is no way to unlock the value. Link to comment Share on other sites More sharing options...
Gregmal Posted May 3, 2019 Share Posted May 3, 2019 Dont know the new short thesis. Dont really think there is one outside of the new conditions persisting/worsening. I did find it interesting that for the first time in years, I did not see this at Costco anymore. At least not the one by me. Link to comment Share on other sites More sharing options...
Gregmal Posted September 3, 2019 Share Posted September 3, 2019 Been debating buying a few $35 calls. Stock seems to have some support around the $40 mark. Link to comment Share on other sites More sharing options...
Spekulatius Posted September 3, 2019 Share Posted September 3, 2019 Been debating buying a few $35 calls. Stock seems to have some support around the $40 mark. They should try to sell a version with some booze in it, it may just work. Link to comment Share on other sites More sharing options...
Gregmal Posted September 3, 2019 Share Posted September 3, 2019 Been debating buying a few $35 calls. Stock seems to have some support around the $40 mark. They should try to sell a version with some booze in it, it may just work. I've long hoped(despite not having a position yet) that they'd try this. It would certainly help correct the ridiculous nonsense and slander this company has had to put up with. It should tell you something when people describe White Claw, overwhelmingly regarded as the best spiked seltzer, as "basically La Croix with booz"....And yet, Capporella hasn't acted. Link to comment Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now