Nice write up :)
Who are their competitors? Are their any large players in this industry that could scoop SPAR up?
Can you go into more detail about the business? Who does SPAR need to make connections with? Is it the box stores themselves (the targets, walmarts, safeways, whole foods, mom & pop supermarkets, etc.), or the distributors, or the manufacturers (unilever, P&G, etc.)?
I think the business is a good one. It certainly has advantages over using traditional in-store employees. Is SPAR the best in the industry, or will they get squashed by an in-house team @ Unilever or Walmart?